February is here, bringing comfort-forward menus and smart indulgence as winter holds on. February’s Features showcase a curated mix of essentials designed to drive midwinter sales—from premium proteins like Beeler’s Pork, Kuro, and Piedmontese striploins, to Lent-ready seafood including Norwegian salmon and lobster tails. Warm up menus and shelves with bold, reliable flavors from Carbone Sauces, Bean Appétit beans, and hearty chili from Woodward Avenue. Elevate cheese cases with Old Amsterdam, and Guggisberg, paired with crackers and snacks from Firehook. Finish strong with robust coffee programs from Higher Grounds, Rowster, and Schuil and anchor the month with The February Cheese Board—a ready-to-sell centerpiece built to spark conversation and grow the basket.